To Jane, to the short

Recently I have been to focus on domestic class kik services, such as micro-letters , kiki, m talking of such software. According to past experience, foreign flourishing web2.0 services or applications will occur immediately in the domestic similar products. Speaking of attention, is also a micro letter and kiki most eye-catching, after all, both companies are regarded as domestic giants. Can be launched one after another letter Micro iphone, android, s60 version of the client, the letter released earlier than the micro-kiki still in closed beta, it appears the battle type kik service is not grand and Tencent, but rather Tencent Contact between operators.

Well, get down to business. Concerned about the class kik service, I found on the Internet "Jane and the short products," more and more prosperous, for example: twitter (short), groupon (Jane), Fiverr (Jane) and so on. The names of some services has not yet appeared in large numbers in the mainstream media, but who knows what they would have the momentum it? Such as the so-called Jiugongge Diary (short).

Today's Internet is full of too much information, whether or shopping information News humanities or social entertainment information, a lot of people can obtain through various means. This is a direct result of Internet users in the face, the face of too many choices. From a psychological point of view, when people are always faced with too much choice, will be fussy or anxious, because in front of a large selection of people will feel no choice, or prefer to calculate gains and losses. So people will slowly escape complex subconscious choice, set their eyes on short products.

The advantage of simple and short

twitter 140 word limit, fiverr restrictive trade price, groupon limit a day group. Precisely these physical limitations is the best place to attract Internet users: in twitter, the users do not have to worry about words like write a blog too short and embarrassed, like writing, but also because of the limited number of words, concentration of information and increase the efficiency of information sharing; in fiverr , the buyers and sellers do not have to tangle with the level of prices, fixed the price of 10 yuan, it will bring more energy into the needs and services rather than price; groupon day of a mission, let's buy used Internet users can be satisfied, whether or not to buy and return, the goods will be checked daily the joy of feeling a kind of task.

When the Internet first appeared, the information is simple and short; as time and technology development, web content and services gradually, until now this way, dazzling (the most appropriate example is the Taobao Home), difficult choice; then later, with the number of "restricted" products appear, the network services are increasingly the trend to the development of simple and short. Now people in general learning and work pressure, in the face of endless study and work tasks, never stuck in a kind of "unfinished" psychological state. Not only work that, even if I did not expect to relax and Internet access to information of interest, in order to facilitate the choice of online shopping have become so complex that difficult, filled with a lot of choices. Jiaoren can not upset it?

Although the short service limited selection, but instead to the users "selection and completion of" happiness, perhaps it is this era of anxiety have led to a brief trend.

And the letter and kik, blog and microblogging

Do not know how many people have heard of and trust the software, through which a year ago, on twitter I also recommend to many people about it. Function is very rich and the letter, of which items feature called magic letters and letter. The letter and the letter just like kik magic functions exactly the same now: 1. The length of the network to send unlimited free information 2. Short binding, through correspondence and phone number to send the signal. It is a whole in the country earlier than the emergence of kik at least one year, but did not get the attention like kik Why?

And the letter is not lost in the simple on this point. And information required to be registered, and the function too much, it not only on all the client can also micro-blog on Sina, also on twitter, you can send and receive mail, and even assisted web browsing experience. The kik concentrate on communication, not up, single function, just send information only. But they not only feature difference between the two huge degree of concern is different. And the letter inferior to kik, not because of and information out too early, when the mobile phone hardware or network support is not perfect, but simply because the letter and did not see mass consumption and the tendency of service. And the letter is too complicated, no one is willing to explore it.

Here to blog and microblogging comparison, it is inevitable that there was meant to belittle the blog, but I still like the author to write Bo. Maybe as well as some observers have always worried about the Internet blog is declining, according to close friend who I really have this sign. Many of the original blogging are not updated for a long time, not everyone is Sina went to microblogging. Sina micro-Bo, you say "eat eat well today," can get many comments to say "Today Hao Fan, a fight with a friend," but also return a lot of comfort. And write a blog, then you need a lot of observing life, a lot to think about, need a calm mind and comfortable environment for writing, but also faces serious writing after reading disappointment that no one (human nature, right.) Now, where to find a calm mind, how can people do to escape the hustle and bustle?