Internet hammer (b)

Clarify the ability of users of the information processing stage of development, to grasp the key to Internet innovation, innovation can be logically deduced. Internet users who access from the information to the publisher's evolution, making unit forms the basis of the Internet has completely changed, affecting almost all aspects of the Internet needs of reconstruction, including search engines, electronic transactions, knowledge creation, IM, microblogging, community and so on. However, before discussing reconstruction, need to understand business model. Clear sustainable business model innovation and the protection of the Internet, can have a clear business model is to determine the correct logical inference is an important criterion.

Reconstruction of business model

1. The problems faced by business model

Market transactions are producers of products to meet consumer needs, the two sides to achieve their needs through the exchange. This relationship will be transplanted to the Internet, is a provider of information to meet users needs (products, services), the two sides to achieve their needs through exchange. However, the nature of the information space, hindering the realization of the exchange, a certain time, a location difficult to find exactly match suppliers and users, but information dissemination channels to solve the information constraints of time, so that the two sides frequently exchange can achieve. Communication channels to help suppliers and users to achieve the exchange of information suppliers to achieve value through channel, Internet users to access information through the channel, through the realization of the exchange, the three parties can meet their own interests and achieve win-win, which constitutes the basic pattern of the value of mobility.

Those stages in the information access, limited access to information technology, the limited efficiency of information dissemination, in the realization of the exchange process, the communication channel is the bottleneck channels are more likely to be controlled, the three constitute the value chain, the channel plays a great game positioned to capture a higher exchange value. More powerful control of the channel, the higher the value of the company. yahoo, google through access to information technology, control, has a strong information dissemination channels, to form their own business empire, a large and professional web site through the construction of Information Center, build their own communication channels, a single product application on the client's intense competition, the target communication channels remain. Exclusive possession of the channels, business model at this stage is an important feature. The value of information through powerful channels of value, or to directly reflect the value in the channel, users receive information from the channel, relative to the channel, information and Internet users are in a relatively weak position.

In the information phase of publishers, the information dissemination channels by the large number of users, each of Internet users have their own channels of communication. Constraints of time, the information has not changed, and how to play a role in channel to achieve channel value of new business models is a problem to be faced. How to solve the production and supply of information to realize the value of information to solve these two issues, so that information can be continuous and efficient delivery to those who need hands. Information provider in the realization of the channel on the basis of the value of information needs to meet the needs of those can form a stable and effective business model.

Bo will be in micro channels of information dissemination on the value and information value of new business models of two aspects of the logic of practice.

Trading chain

2. Value of the information dissemination channels

(1) microblogging is the breakdown on the channel of communication channels

Blood is thicker than water. All the users on the basis of the micro-blog their own hobbies and interests, and seek their identity, enjoy the meal the main, to join their fan base. Powder watching the news media, Starchaser pink star, the powder room to open real estate speculation, stock powder Warren and so on. Men are like-minded, the formation of bloggers as a link to information released by bloggers to interact as a fan of the theme groups. Bloggers give fans an endless stream of information, an interactive fan feedback, continuous communication with each other to establish communication channels.

Topics like group interaction initiated by the blogger, resonate, attract more fans to join, distasteful, and fans vote to the foot, loss of fans, after the two sides of the dynamic game, according to the type of information bloggers, aggregate number of the relative values of the same hobbies like groups. Automatic classification of fan groups, with a common information needs, information needs of the market forming. Fan community is communication channels, one for each fan group is broken down channel. In the micro-Bo, each has its own fan group users, the number of types of users, there are number of sub-channels.

(2) channels reflects the value of

Bo on the micro-channels of communication is sub-channels, each channel are relatively concentrated supply of a certain category of information, information to be transmitted in one segment, the corresponding need to take advantage of this market segment channels.

Internet users as a publisher, the release of information to complete the process of communication, information dissemination targeted fans directly, indirect dissemination of results, depending on the interaction between fans forwarding comments. The number of fans and fan interaction rate is the direct effect of information and communication factors.

Movement in the value of the basic mode, the transmission channels eliminates the constraints of time, to pass information to those who need hands to help suppliers and users implement information exchange. Now the breakdown of Internet users through their own channels, the interaction with the fans, the dissemination of information to the market segment for suppliers and potential customers to create conditions for the transaction, suppliers and consumers is only part of the exchange value will be given to communication channels in order to long-term use of communication channels of frequent trading.

According to a fan of the number of bloggers, fans of the interaction rate, the spread of bloggers assessment results, communication channels in the contribution rate, and appropriate reward. The communication behavior of Internet users normalized by the market mechanism will be composed of many Internet users value mobile communication channels into the basic mode. Internet users themselves are channels for commercial users, is the only way for the formation of new business models, no matter what form, when to take. Communication channels will be commercial, according to commercial dissemination of results, is the only way to protect the information channels of communication wide range of durable and efficient communication.

3. Reflect the value of information

Valuable information and information dissemination channels are complementary, and efficient channels of information dissemination help to spread information, the other hand, valuable information enhance the competitiveness of communication channels. Channel value in the dissemination process has been achieved, the value of information will be achieved on this basis.

Bloggers and fans interact with each other, bloggers provide information to users for access to the information required to become a blogger fans, bloggers, where available, spam, fans to away from the bloggers. The value of information and fan bloggers link between each other. Bloggers can provide a steady stream of valuable information, and gradually increase the number of fans, when the number of fans to a certain degree of accumulation, bloggers can use their own channels of communication for a larger value, the original information can be provided free of charge through the dissemination channels value be achieved.

If bloggers have valuable information, it can be sold to demanders. Fans of microblogging different groups corresponding to different market segments, corresponding to the information needs of different persons. Bloggers according to the information category, select the appropriate market segments, market segments, distribution channels to buy, the information needs of those who spread to these potential. And demand information can realize the value of those transactions.

Efficient information distribution channels, to honor the value of the information, you can attract more quality information entry, to further enhance the value of communication channels.

Information dissemination phase, the channel miniaturization, shorter propagation path, the information is easy and needs face to face, the value of information technology and information important to the organization growing, the demand or from the passive recipient of information to take the initiative to select channels to receive information. Information producers and demand in the status of the game and the channel has been greatly improved. Internet users are each channel, the efficiency of information dissemination have to improve on, the channel status and value of the game far less access to those stages, which allows the reconstruction of the original business model, companies face the challenge.

There are a lot of content on business models can be discussed in another paper instructions. We discussed the business model of micro-Bo, and then look at other aspects of the impact of micro-Bo.

Source: Readers sbumblebee submission.