Microsoft releases LBS Report: Only 10% of the users to play games LBS

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[REVIEW] LBS location-based services for major user groups, 70% use GPS navigation, weather alerts with 46%, 38% want to get updated traffic information, 38% want to get hotel information and reviews, 36% used to find convenient services nearby.

IDG (Eloise) Beijing January 27, according to foreign media reports, although there are reports of the use of location services LBS far from becoming mainstream nowadays, but according to Microsoft's latest survey shows that this technology is also increasingly been accepted, but may take some time to widespread popularity, as did the popularity of ATM as an ATM, took a long time to dispel public doubts about its safety.

The 1,500 respondents from around the world, 51% of the respondents indicated that they had used the position of LBS services, of which nearly half of U.S. users. Compared to last October Pew Research Center survey (the survey showed only 7% of U.S. users regularly use location services LBS), Microsoft's position in this survey LBS services have a greater user base.

Usage

94% of the used location services LBS people think the service is very helpful.

The main location services LBS 70% of users use the GPS navigation, weather alerts with 46%, 38% want to get updated traffic information, 38% want to get hotel information and reviews, 36% used to find convenient services nearby .

Survey, LBS location-based services is gradually making progress, especially with the service constantly for people to solve many practical problems. Interestingly, only 18% of users use the LBS social networking services, and LBS 10% of the users to play games.

Business Value

According to the survey, with the LBS location-based services have been gradually accepted by consumers, will produce a great commercial value. Nearly 1 / 5 of the respondents as the retail advertising based on geographic, of which 46% of users said that because of these ads to visit the shop or use the discount coupons.

United States, as the location services LBS market is one of the most popular, has the highest frequency (55%) and the largest potential consumer LBS advertising (55%), and has the highest proportion (99%) of the user as the LBS is a valuable service.

Although location services LBS prevalent may also want to take some time, but now it seems that people only see it in their daily lives and help people get a discount voucher on the future. This is also the location of applications such as the main push Foursquare discounts, recommendations, the actual function of service cause.

Privacy concerns

The survey results show that, LBS has not widely available is a major cause of the issue of privacy concerns. The biggest concern is fear of the unknown organization without permission or any other person's own self-disclosed location information. Respondents also expressed concern about the disclosure of personal information and privacy.

52% of the respondents expressed concern about the location information will be disclosed to other people or institutions (Artesyn Technologies with map)