Internet hammer (c)

Internet hammer (c)



Discussion of the idea of microblogging will release from the information access and combine the two aspects to discuss the characteristics of micro-Bo, this will be our mindset.

Logical development of micro-Bo

1. Microblogging development process

Twitter was born in 2006 in the blog, the rss, digg, youtube later. In the advent of these applications, users increasingly create content on the News, Bowen's comments scattered in every corner of the network. Twitter born at the right, will be set on a platform, users will initially be out of this advantage is apparent breaking news reports published in the field of Internet users live picture messages, send pictures via twitter directly to other users, after Forward comments, site news photo spread to the whole twitter platform instant widely disseminated. This has fully demonstrated, twitter interactive behavior of all users in a single platform, display the contents of the power generation and transmission. From this we can introduce their own assumptions, the emergence of micro-Bo access to information technologies and communication technologies accumulated results, users of information processing capacity is developed to a certain stage of the product.

In Wikipedia, the microblogging explanation is that micro-blog, blog is so lengthy, microblogging is a few words, annoying chatters. When a large number of users together stop the annoying chatters, flash first thought is in the public chat room. Internet users continue to refresh together to discuss one or several topics, from this point that the micro-blog can also be understood as information dissemination phase of the chat room.

From the above, we can see some of the characteristics microblogging, instant, the incident, the instant publishing, instant communication, high efficiency, high speed. Openness in the information published on microblogging, willingly or unwillingly, are likely to be widely disseminated. Regional, information dissemination depends on the users, when a limited number of Internet users participate when the communication, transmission range in a certain range.

2. Microblogging direction of the logic of innovation

Bo on how the innovation of micro, users demand is the driving force and source of innovation, we will have information posted by users in the requirements analysis phase, combined with access to information technology and communication technology, innovation and innovation in the direction of logical derivation.

(1) who needs access to information

As access to information users who access the information on the micro-blog with a clear micro-Bot quality, more complex, faster, in the chat room, where from the people you care about access to information, concerns the more accessible the more information you do not know where the next piece of information about what content will be. Fast, Bo situation got out of the main information, you can receive. However, these qualities are not necessarily on access to information is a good thing. Each has different information needs of users in a time and place may only need one or certain types of information, rather than the bombing of the many information.

This information needs of users, is the source of innovation. If the re-organization of information, according to time, place, topic, type and other conditions, with the information filtering technology, integrated display this information to the users to connect to a certain extent, to meet the needs of users. Use different conditions, different screening techniques, different display options, to have numerous micro-innovation possible. At different times show different types of information, only that the professional staff working time information, rest only show entertainment information, screening technology combined with micro-Bo if the characteristics of real-time updates some information, some of the update delay, according to selected topics etc., can be considered comprehensive display layout design, display devices and other conditions of innovation. Minimally every aspect of Internet users are likely to enhance information access experience to meet the needs of users.

According to blogger re-take the initiative to organize the information received, the other bloggers passive receiver of information management, is also innovative on the other hand.

(2) information needs of the publisher

Internet users as an information publisher, also has its own demand characteristics. Is a microblogging platform for information dissemination, information release a variety of ways, there are one to one, many, a pair of all, one of the unknown object, a particular object, etc., but at the moment microblogging publishing the information provided was is not enough. It would be innovation, according to information dissemination methods to innovation. Swarm is to try to release one to many users, but the innovative use of micro-technology cluster in question, resulting in micro-cluster can only be a tasteless product. As an alternative group to examine the label type can be a reference method. Members of the specified tag group, through the audit users can mark a specific label, then establishes a common part of the information can only be sent between users tag to achieve one to many communication. Other means of information release is the object of innovation.

(3) access to information technology and communication technology

Microblogging through human tissue, improve access to information technology users, the dissemination of innovative technologies. Bo from the development of micro, you can see micro-Bo is rss, digg, etc. inheritance and development of applied technology, rss, digg information filtering applications such as organizational technology, can be implemented on the micro-Bo ism, and be carried forward. The role of the publisher of Internet users can make a wide range of information dissemination on the platform to address the problem of the spread of product applications. These two aspects is also the object of innovation. Organization of information technology with micro-filter characteristics Bo Bo on the floor to the development of the micro. For instance, we can blog post, the forwarding of different bloggers, given different weights, different bloggers interaction, giving different weights, the final show is the quality bloggers relatively high Bowen. Communication technologies depends on the interaction of Internet users, on the interaction of micro innovation, interactive way to increase Internet users to change the outcome of their interactions and improve the interactive fun, etc., can improve the efficiency of information dissemination. Access to technology and other innovative communication technologies is the basis of the results of these two innovations will directly affect other innovative approaches and processes.

(4) The combination of innovative business models

Logic of practice on the micro-business model Bo has been some discussion, but the implementation into practice will require a lot of innovation a complete set. Practice based on elements of business models, users can tap the huge demand, we need the corresponding number of innovations. Business model is information access needs of publishers and the comprehensive application of innovative countless number of objects. Practice of specific elements to see "Some explanations on the business model," not the specific object of innovation began.

3. Microblogging platform Innovation

Platform features of the platform, microblogging platform Innovation same. Mentioned above, the characteristics of a regional micro-Bo, corresponding to the whole domain, the platform to have such qualities. Notes on the platform as the largest number of micro-blogger fans, the release of information can be immediately transmitted to all the fans, with the global dissemination. The release of all the fans in the value of information common to have a natural advantage. This platform can also be extended, the information segments, classified according to the information needs of fans, for fans of different types provide different information on the topic in the standings for each type of message passing scarce information, such as the establishment of classified subject list, a hot topic Film Internet hot topic, hot topic, and so the game will set the appropriate category of product information subject to be published.

Platform for the dissemination of information superiority is also reflected in the information on the indirect communication. Bloggers are among the possible relationship between each meal, so the two know each other bloggers how to communicate information between, it is impossible to pass through the mutual fans, this is the case, efficiency and stability can not be guaranteed. Bloggers post a message, next month, want to travel, find travel program. For bloggers there are numerous service providers, covering all aspects of travel agents, attractions, hotels, travel supplies, and scattered in every corner of the platform, and how quickly these suppliers and consumers to establish contact? This innovative potential, for the platform, it can try to travel as a keyword, to provide products and services for travel suppliers can subscribe to the keyword, if there bloggers publish information containing the keyword, suppliers can instantly receive, and according to information content, should take further measures.

Microblogging stage as an information publisher chat rooms, as well as the characteristics of real time, with instant global communication platform capabilities, the information can be integrated in the establishment of broadcast platforms. Different information content, music, images, video, etc., information integration in different ways, on the broadcast platform will have different applications. Pure speech broadcast live on radio functions can be achieved, combined with walkie-talkie feature, and so to achieve arbitrary LBS Imagine. The innovative practice of these applications is also a direction.

4. Microblogging platform outside the

Microblogging as a platform has its own characteristics and limitations, can not overcome some of the problems is the platform, but users have needs. Access to information as a person, means access to information can be IM, email, forums and more other products, if this is a logical access to information platform innovation. As a publisher, the same is true, you can also outside the microblogging platform innovation.



5. The secret of innovation

We talked for a few logical direction of innovation, they are important, but more critical than the direction will be the next content.

Innovation is not out of thin air out of the need to meet the needs of users, it needs technical means to achieve. Different stages in the development of the Internet, users of information processing capacity is gradually increasing, the demands of increasing innovation. Information processing capabilities is caused by changes in demand, entrepreneurs have to follow the changed needs, and strive to use innovative technology to meet the changing needs of users. The emergence of new technologies, it is the beginning of the next wave of innovation cycle. Technology gradually, users of the information processing capabilities continue to increase, bringing demand growth, and guide the technological progress, the two form a virtuous cycle, we can also see the gradual growth in both capacity is a spiral, rather than overnight surge.

Information processing capacity and technology level is gradually improving, there is a pattern. When we face the challenges of innovation, it can under current technology in information processing ability of Internet users, Internet users seeking the corresponding demand and needs analysis, to grasp the direction of innovation, combined with current technology, integrated use of Internet users need creative solutions to complete a competitive, innovative applications.

Microblogging users information needs and to address the needs of innovative applications of information release is the selection of information technology and organizations the integrated use of communication technologies, ability to obtain information of Internet users and the ability to publish the emergence of the micro-blog has been great progress. Now on innovation in micro-Bo, Bo to be provided with micro-level users need innovative solutions to match, users control over the use of at least the same or more advanced technology, otherwise it can not improve the innovation ability of information processing of Internet users, more let alone meet the needs of the users.

Microblogging users needs analysis, you need the context of new technologies, the needs of users in the new technological environment has changed, and then to analyze the old technology of thinking are wrong. Starting from the information processing capabilities, Internet users need to seek a shortcut. Internet users access to information based on capacity and distribution capacity, Tiaofenlvxi, the information needs of users and information dissemination needs of the reasonable and logical deduction to find the possible direction of innovation. On this basis, then the use of information technology and communication technology screening needs creative solutions.

Not imagined anything overnight, innovation is also the case, do not demand from the users, the technical level of the environment, deep understanding, into the environment, with global thinking in the current stage, to understand the focus of innovation, integrated use of creative problem solving issues, leveraging the environment to maximize the effectiveness of innovation. Develop innovative mindset to create systemic innovation system.



By understanding the information processing capabilities of the Internet innovation in the development of micro-logic on the direction of Bo was derived, but also to clarify the ability of innovation and the relationship between information processing, the next will do the same, to see how a new understanding of e-commerce.

Source: Readers sbumblebee submission.