Around January and February in 10 years time, I registered a Witkey site, then this site looks very normal, just over millions of transactions throughout the year level, look for two days, the surprising discovery, Home Show Index of turnover in the year actually reached 1.5 million, the total trading volume reached 2.2 million, (which is turnover, not revenue,) although this figure is still dwarfed those big companies are too small, but it seems to prove that venture site in the past year to grow very rapidly.
Witkey wikinomics concept, with the birth of a concept, Pig network should now be done to the concept of a relative of the most successful. A company can not do without a lot of success and failure of a combination of factors, but based on some concepts for an entrepreneurial company, it can grow and experience more of the row has never not open around the core issue: the value of its root causes Where?
This article tries to explain the concept of entrepreneurship is based Pig value of origin. Let us start with some talk about irrelevant things.
(Zero) if, then if
Pattern of change is often a lot of the Internet beyond the expectation of the parties, a lot of accidents in the past mentioned:
Chen Zhou laugh SNS is a foregone conclusion, the results popped up, turned a happy network, and then later found that there is easy sounding of the biggest opponents will be, actually became a QQ space.
If, if the current Thousand Oaks was expected to all of this, the network was happy to play down play down the territory, today's SNS pattern may well not the same.
Happy net also heard that the reason why the boom-bust, it is saying there is no hot launch open platform has a lot to, well, if this is right, and if so, when someone reminded Chengbing Hao, today's happy network environment So there may be different.
When the Rising, Kingsoft these very popular antivirus vendors when it has been seen in advance the bane of the anti-virus vendors, over 360 security guards to see the potential threat? Must have, at some unknown corner, must have had! But they can not hear, or even have a deaf ear to hear.
If the year, also did not amount to anything in the 360 before the antivirus vendors who accidentally heard the admonition, today's security situation will be rewritten, or introduced in the 360 free anti-virus before the antivirus vendors have them be able to advance to the contrary, a judge, Well, today's security situation will still be rewritten.
It is not to say that the result of a successful decision-making in addition to the direct cause of success wisdom, the more often the result of an opponent misjudged. The result of the failure of those who lead the way in addition to restrictions on their quality, often including no one to correct errors in decision-making.
The quality of people is basically unchanged, the problem is, people to correct the likelihood of making a wrong decision? Exploration of the answer may be the challenge of the modern enterprise management mode and change.
(A) changes in technology will bring new changes in the chain
Before 2004, mankind has been defined in the law of the mainstream with twenty-eight to calculate the efficiency of inputs and outputs, which runs through the entire life and the business community. This is the Italian economist Pareto in 1897 summed up a statistical conclusion that 20% of the population has access to 80% of the wealth. Of course, this is not an exact proportion is, but the performance of an unbalanced relationship, that a small number of mainstream (or things) can cause major, major impact. That in marketing, in order to improve efficiency, manufacturers are accustomed to focus on those customers to buy 80% to 20% of mainstream goods, efforts to maintain its 80% purchase 20% of goods mainstream customers.
However, in October 2004, the United States "Connection" magazine editor in chief Chris Anderson published "The Long Tail (The Long Tail)" a text, a theory of the birth of the negative attention.
The theory itself is not complicated and can be a simple mathematical formula to verify, however, why so long, people do not realize it? In fact, not that people are not smart enough, just as Chris Anderson most sensitive and good at summing up only. Never seen the "long tail" friends do not need this worship "Connection" editor in chief, in fact I did not read the book to buy Xianxin, that is, looked under the Wikipedia, because the reason is very simple and obvious, is not how highly Chris Anderson Mo test, the birth of the long tail just a product of the times. Obviously, the birth of this theory with the development of information technology is inseparable from, the information technology development is first brought lower costs, and cost constraints is precisely the pursuit of the past can not be the root cause of 80%, so when Marx that forces determine the relations of production, the final analysis, the history of human society is the history of the development of science and technology, there is prescient.
In all more than two yuan a set of equations, as long as the changes brought about one dollar of which will lead to changes in other element chain, and all aspects of social structure is formed by many factors. Internet itself is a technological revolution, but technology is not exist in isolation, when the technology as a social framework in which one dollar, he will inevitably affect the ultimate development of all aspects of society, while the long tail will only be tip of the iceberg, more change is still worth exploring, summarize, and I followed the directions to explore with the enterprise management, and human resource development related.
(B) of the product is everything
All along, the enterprise management is a fairly clear division of the concept of position, the top leaders develop strategies, implementation strategies for middle-level managers, while the lower staff in accordance with the specific job requirements and tasks assigned to work at higher levels. Because of strict hierarchy, and some well-known potential factors, not in its place did not do their government is a prevailing rules. This has always been questionable management is not a rule, clear and effective is not easy to bring the power range into confusion, is the basis of a well-functioning enterprises, in addition, traditional industries have to face did not change much, regardless of the formulation of strategy or tactics grasp, regardless of financial, sales or production, experience and contacts, the importance of public relations often beyond everything.
However, in the Internet industry, all this is not entirely so, the basic development of enterprises depends on the product's success or failure, and the user's choice to the product's success or failure will determine the fate of the enterprise. This is obviously a quite transformative change, this change is somewhat similar to tyranny, democracy, gender, a previous decision, a decision from the next, which will inevitably lead to the subversion of the rules.
First of all challenged the status of experience, they say, the potential impermanence soldiers no fixed type, the different potential of different forms, the law should have the same experience this is the natural pitfalls and wrong change in the probability of a large number of factors as from the introduction of a geometric increase. Secondly, contacts and public relations are often totally ineffective, Tencent, Baidu, 360 when in the development of these enterprises have a universal enemy of all the rare treatment of opponents saliva overflowing, but the victory of those who basically meaningless war of words , calmly even if the court's decision also symbolic meaning remains, only the user is decisive, even condemning, so instead of QQ without Baidu users uninstall the 360 security guards is minimal, independent of the overall situation, because the decision the hands of the user.
This fundamental change has led to a direct result: the user from the product than the more recent designers, and product design in the final analysis depends on the user's understanding. The users of the products because the products are worthy of receiving the benefits received, it certainly reject the product due to product defects disappointing services, or products to users is not practical, or does not meet user habits, or did not resolve the user psychological barriers, and so on and so forth.
(C) the significance of defect analysis
Things are ins and outs, who have the length of material has advantages and disadvantages, in business, not just the quality of business leaders there will be self-limited, there is no existence of a resource is perfect, according to a short wooden board effect, businesses will be subject to resources defect, then, on the basis of the existing address these deficiencies, it could help companies make breakthroughs.
The significance of the term defect refers to, any factor in particular when they are likely to rise as a major constraining factor, it may be the strategy, the details may be, may also be a resource, it may be time. Analysis of the root causes of defects in the design and evaluation improvement programs, and even modified strategy, the cycle of lifting the constraints of defects on the business, this is the significance of defects.
Estimates in accordance with twenty-eight theory that when corporate resources is not enough time, difficult for enterprises to take care of only 20% of the value of 80% of the direct problem, and can only set the goal of corporate management with that 20% of the big issues, because other companies So, too, is pretty fair.
But in the Internet, products for the user so wide, affecting users of products factor for the acceptance of so many important factors that did not become more important than ever, everywhere, "everything is ready, only a strong wind "Unfortunately, the embarrassing situation.
Obviously some people often look on to other people's mistakes, unwilling to coaching, because this is difficult to define the value of coaching, he could do nothing, but said the key point, even to save the value of a team, very difficult emotionally from being 99% of those hard things hard to accept the good of the team, however, that 1% if there is no wind, there would be a reversal of the Battle of Red Cliff. So, this comes from a win-win or lose-lose relationship with psychological problems.
Determine success or failure of products and businesses have only two things: technology and judgments, or that resources and utilization. In any enterprise, resources are limited, only difference is whether the discovery, use to, or use of, and this, above all, human use of resources in the final analysis also the issue of human resources management areas.
(D) theory of modern human resources management scope constraints
We know that modern human resource management theory, no matter what kind of theory, focusing on how, and both are before the 成型 in the Internet revolution, and therefore none of the theories considered the Internet to bring the information revolution and the resulting changes to Revision of the new interpretation.
First of all, modern human resource management theory has a constraint range, about employees as a resource to develop, then the people outside the enterprise, can not be a resource?
There are two changes, one who, on the Internet, people do not need to know the confidential business information products can perspective, anyone could play a decisive role in the enterprise, and under the long tail, the probability of large, regardless of how good internal employees, compared with the wisdom of the world, are Jianghai of difference. Both the Internet for businesses and people of the world are no longer constrained by geographic distance constraints, allowing broad human resource development is possible, more of a credibility problem and the problem of information overload.
Let us re-examine the Long Tail graph, to feel how much this possibility.
(E) no longer follows the primary and secondary products, the value of the long tail curve
Modern management theory, human resources management subject to corporate management, improve enterprise management to maximize the efficiency requirements, which emphasizes division of labor, business larger, more detailed division of labor clear, this is because the more clear and orderly division of labor, management, the more regular to maintain the cost of running a good business the lower the overall efficiency of the allocation of resources is higher.
Therefore, we often say that the optimization of resources, mainly to improve the overall efficiency, and the ultimate goal is to enhance corporate efficiency.
Similar to the long tail theory from twenty-eight changes in conditions, with the development of the Internet, first developed the product with the cost curve has become less traditional, like business management, and secondly, because the introduction of additional factors, changes in uncertainty significantly improved the effectiveness of various products can generate the resources is no longer a simple binary input-output curve of the problem, which is why the world of the Internet, the faster the situation changes unexpectedly.
Value of the product is no longer decreasing tail curve function, but an irregular wavy line, those unintentional by-product of very low development costs but may be of great value output.
(Vi) terms of reference of the narrow and waste of human resources
Theory that modern human resources management, a clear division of responsibilities to enable businesses to run efficiently, especially conducive to implementation. But corporate managers are not aware of another trend, with the expansion of business scale, all businesses become more bureaucratic, administrative costs instead of rising, but, in a time full of changes in the Internet industry, innovation is often the first productivity, which is a contradiction.
Terms of reference is never been the issue of management depth, this is precisely a great hidden truth.
Let's assume that a set of data: number of employees was 100, a company with a number of employees compared to 1,000 companies, in general, access to top talent, small companies than large companies are attractive, but the company more scale large terms of reference of each employee myself are shrinking smaller, if the big powers and responsibilities are divided into five, then every 20 people of a small company sector, the scope of powers and responsibilities of each person is only 0.2, and divided into 5 departments of large companies the same , each sector is divided into 10 200 small department to continue, or Suan every 20 people a small team, even if each member of the team responsibilities are concerned, the powers and responsibilities of each person involved in range of at least down to 0.02, less than a tenth of small companies First, the actual situation may be more narrow, if the oligarchy of 10,000 people into the company, but also series straight down. Please note that this small number does not refer to the workload, but to the entire company's terms of reference.
0.02 This shows the terms of reference of each, there are 49 times more individuals in the team's 980 total did not do their government, or each of the companies did not do their political things that actually up to 98% range.
This data is not accurate, mainly to explain a more realistic image, although the average quality of employees of large companies more than smaller companies, their employees become useless very small. In addition to the bigger picture more easily lead to lack of talented employees, but also resulted in not as big a waste of human resources!
In fact, we mentioned earlier the question of success or failure of Internet products more than ever is being affected by factors, very often, even if 99% of the team to do well, have sent a 1%, the result is still a complete failure According to chaos theory, this may be 1% of the destruction is particularly important when the initial competition. So, the possible relationship to the success of this small but 1%, according to long tail, 1,000 companies, 980 long tail may contribute to the value of more than 50%, 50%, the generation of the Laws of Large Numbers There is not enough to prove that these are a waste of human resources development is worth it?
(Vii) cultural and cost barriers
As to the long tail change from twenty-eight based entirely dependent on the use of the long tail of information technology brought about by changes in marginal cost, the same token, this can be a meaningful change in human resource topics, in addition to break the culture of superstition in addition, as the crux of the problem of return to the issue of cost, the cost of these barriers are:
1. Administrative costs.
2. Acquire, analyze, transfer, use of information costs
3. The cost of information overload
4. To determine the value of the information loop
5. The value of the cost of information security
6. Value measurement problems
Which, in the case of information overload, especially to measure the value of information is a very big problem, apart from outside is difficult to ensure fairness, as referees quality of their own that guy is the biggest obstacle may be, there are many other issues, are an obstacle, I could not specific how to do to not undermine the accountability and development of Internet companies on the basis of human resources and even the hidden wisdom of the world, I have no way an answer!
I have no way an answer, but in fact the author has given the answer to how to find the answer.
As discussed in the conclusions of this paper, as I do not know, does not mean other people do not know, Putian tail under, someone will know.
(Viii) future challenges or opportunities?
The reason why this concept Witkey really can support the future of a site, because it does give an interpretation of reality, the value disappeared. These sites can be developed in future to the extent to prove that big companies today, may also hide the development of human resources by how much.
Referred to the middle of a range of issues of human resource constraints, there are two pieces of traditional human resource management theory did not cover: 1, within the company, responsibilities outside of (emphasis on error correction); 2, the company beyond this world .
Development of the current value of Pig is the second fact, most of these part-time nature of the technology needs. This seems vague guidelines for the future of this industry may Witkey two variables.
First, large companies are currently not aware of the existence of human resources development, the possibility of change, in this case, the Pig has done a relatively good network can market, then in the future once these big Internet companies attention to this, the market will have one off opportunity. Despite the evolution of culture takes time, but sooner or later will be based on accepted theory.
Second, as small companies have to face the problem of information acquisition costs, as the problem of information overload to force the development of large companies outside the company directly to the high cost of human resources, but by controlling the specific areas of theory, the relative effective solution to information overload The problem is possible, all sites currently used Witkey class Q & A mode, it is precisely because of this.
Because the basic model Witkey site, the nature of man + Q & A based on two factors, which also indicates that in the future, Tencent, Baidu, Sina impact of such a super relationship with the people or the community has a relationship with the Q & A of large companies in the future starting from the first class may, derivative to the second category, the final challenge of such pure platform.
The future, a challenge or opportunity to ... ... perhaps, both challenge and opportunity.
Source: The more the parent rock Contributors
Digg founder Kevin Rose (Kevin Rose)
